Case Study

Save Animals Facing Extinction

Elevating a Conservation Organization to Record Heights

Save Animals Facing Extinction (SAFE) is a coalition of philanthropists and leading conservation and zoological organizations formed to pass a Washington ballot measure to prohibit the purchase, sale and distribution of products made from endangered animals. The organization hired Mothership Strategies to elevate its stagnant online fundraising and acquisition programs to top-tier status nationally — just 100 days before Election Day. In that time, we:

  • Recouped the initial investment of $60,000 in less than a month;
  • Grew the SAFE list to approximately 285,000 names; and
  • Raised more than $360,000.

In fact, if Mothership’s program were a single donor it would be the 3rd largest contributor to SAFE. The ballot measure passed in a landslide on November 3, 2015.